2015: what are the changes
At year end, it is
customary to draw conclusions on the period that is coming
to an end and the world of search engines can not be spared
from some consideration.
2014 in the SEO world has decreed the full success of social
media as tools essential to have a good online visibility;
There have been so many and continuous updates Google and
Google began not only to create innovative app but also to
index the app with App indexing ... but what should be
expected from 2015 coming?
The cabinet will be the master, 2015 is the year in which it
is estimated that the mobile traffic exceeds that of desktop
and will be unthinkable not to have a website optimized for
viewing on smart phones and tablets. And above all it will be
necessary to design strategies
SEO specifically for research
on new devices.
Social media will continue their rise and will become
increasingly important for online marketing and positioning
of a site, we saw earlier that the search algorithms already
consider social media a tool seo.
The algorithms of google will continue to be updated with
the goal of getting better interpret user searches and make
their results more and more real-like. That's why more and
more importance will be given to the contents of the site to
be treated, accurate and current.
The old technique of filling pages with keywords will be
completely abandoned to make room for texts thought,
reasoned and written with relevance. Content that should
never be neglected but continually updated and monitored.
The analysis tools online like Google analytics, webmaster
tools, and all the other tools seo free and paid, will have
a central role to create and develop SEO strategies targeted
Faced with this increasing complexity, specialization and
competitiveness of the sector search engines will be
unthinkable not to start even a small business SEO on your
Indexing and web-marketing are constantly evolving and have
no intention to step aside, at least in 2015.