SEO is still a mystery to
many Italian companies that face today on the web, not the
way they perceive the importance and value.
Most small businesses think it is enough to have a website
to increase its visibility and therefore its revenue but the
reality is quite different: to increase business is
essential to build a strong web presence through the use of
effective business positioning on search engines.
But why is it so important to SEO?
Many companies do not know that most of the users searches
on the internet before buying products or services and l
'80-90% of visits to a website comes right from the search
engines, especially Google.
So, when a buyer is looking for something inherent in the
industry you work ins, your site should receive traffic ...
and if this does not happen?
Here comes the
SEO: the major search engines are constantly
changing, the algorithms are constantly changing to improve
the user experience and if your website is not updated,
based on the new "rules" over time risks losing visibility
and incurring even in severe penalties.
If a company is not located on the front page on the SERP
for keywords related to your target market, online
visibility decreases exponentially and the ability to reach
new customers become practically nothing.
To get high rankings so it is essential to rely on a
expert can optimize the site constantly through strategic
and operational activities aimed at initiating a process of
continuous improvement in the medium to long term.